MKTG 228 - Telling/Selling Brand: Art of Story

4 Credits

1 Units

Explores the use of mythology, archetypes, and storytelling to create a cohesive and compelling identity for an organization. Focus on how legendary organizations have built trust and created iconic brands by understanding and applying these principles. The use of symbolism (visual and mental) and metaphor to create a theme that is enduring, powerful, and integrated throughout the organization. Explore ways that organizations and people can develop deep and lasting relationships with their customers and other stakeholders through the understanding and application of these storytelling techniques.

Prohibited: FRESHMAN CLASS STANDING
Credit Type Code: Letter Grade