MKTG 250 - Moral Marketing - Serving Wrld Poor

4 Credits

1 Units

How the ideas of tzedek (“justice”) and charity (“love”) apply to marketing to the world’s poorest people (those living on less than $2 a day). Examination of three different perspectives of social justice: Jewish, Christian, and American secular traditions. Each of these three perspectives has unique traditions regarding the role of the individual and the community, and the obligation towards helping those less fortunate. Discussion of differences between morality and ethics based on these three perspectives, as well as approaches to social justice as an obligation, an act of love, or a practical solution. Discuss needs of the poor in emerging nations and how products could be created and distributed in these emerging nations in accordance with these different ethical and moral perspectives. (U2)

Prerequisite: JUNIOR OR SENIOR CLASS STANDING
Credit Type Code: Letter Grade