MKTG 275 - Marketing Analytics

4 Credits

1 Units

This course is designed to introduce students to data modeling and analysis techniques as applied to marketing and other business-related examples. Emphasis is on how to use analytical techniques and computer models to enhance marketing decision making in modern enterprises. This course will expose you to various examples that demonstrate the value of marketing analytics in real marketing contexts. As an applied course, there is significant emphasis on correct specification of models and interpretation of results. Students will learn to use marketing analytics software to make marketing decisions.

Prerequisite: ECON 156 AND MATH 107
Credit Type Code: Letter Grade