MKTG 375 - Marketing Strategy

4 Credits

1 Units

Senior seminar course for marketing management and marketing analytics majors. This course examines a systematic framework for strategic marketing decision making in the context of a dynamic and evolving marketing environment. Specific emphasis will be placed on how marketing strategy is both impacted by and supports overall organizational strategy. Explores the development and evaluation of marketing strategy from a customer-focused, market oriented perspective. Students will have opportunities to apply these concepts and principles in real world scenarios.

Prerequisite: MKTG 311
Credit Type Code: Letter Grade