BMGT 514 - Tech Entrepreneurship/Venture Creat

3 Credits

This course teaches students how to commercialize an innovative technology and launch a startup. Students will learn how to develop a problem/solution hypothesis, build and test a business model, and communicate the new venture’s value proposition to multiple stakeholders, including investors. Throughout the course students will apply business model design, market interviews and surveys, and minimally viable product testing to systematically refine and validate a new venture concept. Frequent opportunities will allow class members to pitch classmates on their business idea and ultimately all students will present their business concept to an investor panel. Topics covered will include innovation models; high tech innovation and entrepreneurship; diffusion of innovations; identifying high value opportunities; developing a business plan; determining pricing and implementing an integrated marketing strategy; entrepreneurial leadership, innovation ecosystems and networks of innovation; operating the startup including hiring talent and managing incentives; financial forecasts and management

Credit Type Code: Letter Grade