APGD 115 - Marketing Yourself & Your Business

3 Credits

0.75 Units

Students explore marketing concepts and personal branding to stand out in the global film and games industries. They learn to understand target markets, client needs, integrated marketing, and cross-cultural dynamics. Through case studies, discussions, and research in an online studio, students develop strategies for navigating challenges and seizing opportunities. Assessments focus on applying marketing concepts to personal and professional contexts, preparing students for industry success. 3 credits

Prerequisite: Concept Art Majors Only OR 3D Modeling Majors Only OR Game Design Majors Only
Credit Type Code: Letter Grade