BUSI 225 - Digital Transformation in Business

4 Credits

1 Units

This course teaches students what digital transformation in business is and how to develop a digital strategy for an organization. Students will learn the changes, positive and negative, that digital transformation is causing in business and how companies are handling the challenges and opportunities. Learners will examine the impact of digital transformation on customers, markets, business models, value propositions, and how to leverage data, AI/ML, blockchain, automation, intelligent workflows and the cloud strategically and tactically. Throughout the course students will apply their learnings to the actual design and development of a digital strategy playbook for an organization, one they work for or one they want to use as a case study. Topics covered will include defining digital transformation, digital transformation strategy in business, digital technologies, innovation, customer engagement, value proposition for the organization, marketplace competitiveness, talent competencies for digital roles, digital roles in various types of organizations, data, AI/ML, blockchain, automation.

Credit Type Code: Letter Grade