COMM 155 - Communicating WIth Social Media

1 Units

An entry-level course where students will explore the history and role of social media in public relations, marketing, advertising and other related fields. Students will develop knowledge and skills relevant to digital communication with a focus on social media marketing. Students will investigate professional, theoretical, cultural and societal aspects of social media while gaining tactical skills to produce digital content for a semester-long social media campaign project.

Fixed/Variable Credit: Fixed Credit
Lecture Hours: 0
Lab Hours: 0
Repeatable: Y
Credit Type Code: Letter Grade