IDIS 228 - Telling/Selling Your Brand

4 Credits

1 Units

(Also Interdisciplinary 228) This course explores the use of mythology, archetypes, and storytelling to create a cohesive and compelling identity for an organization. It focuses on how legendary organizations have built trust and created iconic brands by understanding and applying these principles. In this course we discuss the use of symbolism (visual and mental) and metaphor to create a theme that is enduring, powerful, and integrated throughout the organization. Students explore ways that organizations and people can develop deep and lasting relationships with their customers and other stakeholders through the understanding and application of these storytelling techniques.

Cross-listed: IDIS 228
Prohibited: FRESHMAN CLASS STANDING
Credit Type Code: Letter Grade