Oct 09, 2026  
2026-2027 University Catalog 
  
2026-2027 University Catalog
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MKTG 270 - Digital Marketing


4 Credits

1 Units

Digital Marketing addresses the understanding and use of digital technologies in promoting a brand or business and selling products and services. The course emphasizes the application of digital communication strategies to design and implement effective programs for marketing products and services to consumers and business users.

Prerequisite: BUS 155  AND BUS 161  
Credit Type Code: Letter Grade



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